Over the last few calls we walked the design direction, the homepage, the crushing hub, and the first full product page. This document is the layer underneath: every page the new site will have, how customers move through it, and how the structure evolved after our last conversation. It is the blueprint we'll ask you to approve, and the moment it locks, the full build phase begins.
The designs we've walked together aren't one-off pages. Each one is a reusable template: approve it once, and every page built from it inherits the same standard automatically.
The front door. Video hero, the numbers that build trust, and equipment showcases that now follow your stocking priorities.
The pattern for every product category: featured machines, browse by the job, straight answers, and related guides. Four categories already run on it.
The standard every model page inherits: full specs, an ICM-hosted spec sheet, FAQ, and a quote path. Never a link out to the manufacturer.
Our last conversation changed the architecture in five ways. All five are already reflected in the structure below.
Every machine carries its own sale and rental status, shown right on the product page. The Rental section of the nav is a live, filtered view of the same catalog. One set of pages to maintain, both audiences served.
A dedicated used equipment section with its own listing, plus a used band on the main equipment page. It serves the bargain hunters and gives trade-in and non-represented inventory a place to sell from.
The A / B / C inventory model drives what gets featured on the homepage, the equipment page, and each category hub. Core always-in-stock machines get the spotlight; the rest stay findable through browse and search. Powered by the inventory list your team is compiling.
Eagle Crusher comes off the site. Eagle Iron Works (the washing equipment line, a different company) stays. One confirmation needed: we believe the other removal is Lippmann. A quick yes locks the brand pages.
Guides, news, and FAQs get a front-row seat instead of living buried. Eight articles are already written and loaded into the build.
Whether a customer wants to buy new, rent, or buy used, they land on the same owned product page. The difference is a filter, not a separate maze.
The primary navigation reflects how your customers actually think: the job first, then the service relationship. Brand and rental are lenses across the catalog, not parallel menus to maintain.
Utility: Get a Quote · Apply for Credit · My Account · Careers
The complete site, organized by the thirteen templates it's built from. Most of the structure is already standing; what remains is gated on a handful of inputs from your side, not on build capacity.
The structure above plus the templates you've seen make up one approval package. Once it's signed off, we stop designing and start scaling.
We package this architecture with the template designs into one review set and send it over.
You redline anything that reads wrong; we adjust and lock. Approval at the template level, once.
Content scales into the locked templates: the full catalog, the service hubs, locations, and the resource library. The head start matters because filling 200 machine pages well takes calendar time we'd rather spend now than at the end.
What keeps us moving fast