ICM Solutions × Pinecone Digital
Master Build Tracker · August 2026
Foundation Phase · Build I in progress

Everything we're building,
one page.

Templates, the equipment catalog, and the Insights content, in one place, with the same three questions answered for each: what needs to get built, where it stands today, and whether ICM has signed off on it. Nothing here is finished work. Statuses below are pulled straight from the live build, not from memory, so if something reads wrong here it is wrong in the build and worth flagging.

01 · The whole build, at a glance

Three workstreams. One sign-off gate.

13
templates builtall 13, first-draft content standing
41
of 238 equipment pages liveverified against the database today
17
Insights articles drafted8 standing, 9 new, none sent to ICM yet
0
workstreams formally signed offredlines received, formal sign-off still pending

The short version: everything is built to a first draft and standing for review. ICM has seen the template package and the catalog tracker (sent 7/27) and sent written redlines back (7/30), most of which are already implemented. Nothing has been formally signed off yet, and the Insights articles have not been sent to ICM at all. That sign-off is the gate into full production, per the contract's Month 1 deliverable list.

02 · Templates

13 of 13 built. Redlined once, mostly resolved.

Every template needed for the site is standing on Local with first-draft content. ICM walked the full package on 7/30 and sent written notes; most of what they flagged is already fixed and deployed to the review site. A few items are waiting on an ICM decision (marked below), and a couple are waiting on Porter's own call between options we presented. None of that blocks the formal sign-off ICM still owes us on the package as a whole.

Homepage

BuildBuilt
RedlinesAddressed
ICM sign-offPending

Category Gateway / Equipment Landing

BuildBuilt
RedlinesPartial
ICM sign-offPending
Copy fixed; hero model swap to Metso waits on ICM naming which models.

Category Hub

BuildBuilt
RedlinesNone raised
ICM sign-offPending

Product Page

BuildBuilt
RedlinesNone raised
ICM sign-offPending

Inventory Listing

BuildBuilt
RedlinesAddressed
ICM sign-offPending

Services Hub

BuildBuilt
RedlinesAddressed
ICM sign-offPending

Resource Center (Insights hub)

BuildBuilt
RedlinesAddressed
ICM sign-offPending
Open ICM question: how to surface past completed projects, not scoped yet.

Locations Hub + branches

BuildBuilt
RedlinesAddressed
ICM sign-offPending
Hours, addresses, and full service table now in; branch hero map still waiting on Porter's pick.

Brand Hub

BuildBuilt
RedlinesOpen question
ICM sign-offPending
Deister rank #3 and a new brand, HBT, both need a direct ICM answer.

Article

BuildBuilt
RedlinesNone raised
ICM sign-offPending

Central FAQ

BuildBuilt
RedlinesNone raised
ICM sign-offPending

About & Campbell

BuildBuilt
RedlinesPartial
ICM sign-offPending
Careers link corrected to ICM's Paylocity page 7/28; worth a final check it shipped.

Contact

BuildBuilt
RedlinesAddressed
ICM sign-offPending
What "addressed" means here. 28 files across two rounds (7/30, 7/31) were fixed and deployed to the review site: branch hours and addresses, the full branch service table, the Utah/Intermountain West copy pull sitewide, one phone number, and several house-style cleanups found along the way. What is still open either needs an ICM answer (Deister and HBT, the Metso hero model) or a Porter pick between options already presented (the "Equipment ready to work" headline, the branch hero map). None of it blocks formal sign-off on the package.
03 · Equipment catalog

96 posts published, verified against the database.

Data flag: this page corrects a number we gave you

Updated for the 9/9 push. As of 9 September, 90 of the 238 models on ICM's list have pages drafted and standing for review, 70 of the 95 rated A. The direct count against the WPEngine review environment at icmsolutionsut.wpenginepowered.com is 96 published equipment posts, 7 of them off-list (see the catalog page's disclosure note). The catalog page counts rows on ICM's 238-model list; this page counts published posts, and some pages cover more than one list row, so the two figures are not meant to match. As with every figure in this flag, that was read from the database rather than carried forward from a previously reported number.

Eagle Iron Works, which showed zero pages in the database when this flag was first written on 8/13, now stands at 11 drafted. Deister still stands at 0 and stays there until ICM answers the hub question (catalog question 1). Every one of the 96 posts is a first draft standing for review on that environment: none has been signed off, and none is on ICM's public site.

238
models on ICM's listacross six product lines
96
posts published for reviewdirect database count, 9/9
3
draft, excluded from countold Lippmann / Eagle Crusher pages

Metso

Hub built
86 on list · A 50 · B 27 · C 5 · X 4
53 posts published on the review environment. The Metso A queue is complete: all 50 A rows on ICM's list are drafted and standing for review.

McCloskey

Hub built
37 on list · A 5 · B 5 · C 27
10 posts published on the review environment.

GOMACO

Hub built
53 on list · A 6 · B 13 · C 21 · unrated 13
17 posts published on the review environment.

Masaba

Hub built
35 on list · A 12 · B 12 · C 4 · X 4 · unrated 3
4 posts published on the review environment, none of them matching a row on ICM's list.

Eagle Iron Works

Hub built
17 on list · A 12 · C 5
11 posts published on the review environment. The Thickener and the Filter Press are written but held until we have photography for them.

Deister Machine

No hub, open question
10 on list · A 10
No posts published. Gated on ICM's answer to the hub question (catalog question 1).

Plus 1 ICM-built model (the 36x60 conveyor), published on the review environment but off the 238-model list because it is ICM's own line rather than a manufacturer line. It is one of the 7 off-list posts.

ICM approval status. The catalog structure and all 7 open questions were sent to ICM 7/27 alongside the template package. We have not received direct answers to those 7 questions yet; the 7/30 redlines gave an indirect signal on one of them (Deister ranked third on ICM's own brand list), but that is not a confirmation. No batch of finished equipment pages has been sent to ICM for the spot-check review described on the catalog tracker; that is still a first step to schedule, not something already done.
Full detail · 06

Catalog Tracker

The row-by-row list of all 238 models with filters, regenerated for the 9/9 push. That page is the current source for progress against ICM's list: 90 of 238 rows drafted and standing for review, 70 of the 95 rated A. This page counts published posts instead, which is why the two totals differ.

04 · Insights content

17 articles drafted. Zero sent to ICM.

Eight articles have been standing on the review site since the template package went out; nine more were drafted and seeded this week from the keyword research. None of the 17, old or new, have been packaged up and sent to ICM for review the way the templates and the catalog were. That is a real gap worth closing, not an oversight to leave open, since it means ICM has never actually seen this content.

8
standing since the template packagecrushing, screening, rental, conveyors, parts
9
new this weekwear parts, brand guides, HSI, stackers
0
sent to ICM for reviewthe gap to close next
Crushing Equipment for Sale: A Buyer's Guide to Selecting the Right Machinecrushing · guide · priority 1 · featured
StandingNot sent to ICM
Jaw Crusher vs. Cone Crusher vs. Impact Crusher: Which Is Right for Your Utah Aggregate Operation?crushing · comparison · priority 2
StandingNot sent to ICM
5 Signs Your Aggregate Operation Needs New Crushing or Screening Equipmentcrushing · guide · priority 3
StandingNot sent to ICM
Vibrating Screen vs. Trommel Screen: Which Screening Solution Does Your Operation Need?screening · comparison · priority 10
StandingNot sent to ICM
Log Washers Explained: How They Work and When Your Aggregate Plant Needs Onescreening · faq · priority 11
StandingNot sent to ICM
Equipment Rentals in Salt Lake City: Crushing, Screening, and Conveyingrental · guide · priority 12
StandingNot sent to ICM
Belt Cleaners for Aggregate Conveyors: Why They Matter and How to Chooseconveyor solutions · guide · priority 13
StandingNot sent to ICM
Crusher Wear Parts: How to Maximize Lifespan and Minimize Downtimeparts and service · guide · priority 14
StandingNot sent to ICM
Crusher Wear Parts in Utah: OEM and Aftermarket Options for Your Operationparts and service · guide · priority 15
DraftNot sent to ICM
OEM vs. Aftermarket Crusher Wear Parts: Which Is Right for Your Operation?parts and service · comparison · priority 16
DraftNot sent to ICM
Cone Crusher Wear Parts: Mantles, Concaves, and When to Replace Themparts and service · faq · priority 17
DraftNot sent to ICM
McCloskey Crushers and Screeners: What Makes Them a Top Choice for Aggregate Operationsmccloskey · guide · priority 18
DraftNot sent to ICM
Metso Crushing and Screening Equipment: Parts, Service, and Sales Support in Utahmetso · guide · priority 19
DraftNot sent to ICM
Conveyor Idler Rollers: Types, Specs, and How to Choose the Right One for Aggregate Applicationsconveyor solutions · guide · priority 20
DraftNot sent to ICM
Radial Stackers & Conveyor Stackers: Choosing the Right Stacker for Your Aggregate Operationstackers · guide · priority 21
DraftNot sent to ICM
Rock Crushing Companies in Utah: What to Look for When Choosing a Partnercrushing · guide · priority 22
DraftNot sent to ICM
What Is a Horizontal Shaft Impactor (HSI) and When Should You Use One?crushing · faq · priority 23
DraftNot sent to ICM
What closes this gap. Package the 17 articles the same way the templates went out, as a reviewable batch with a short cover note, and send it. There is also a curated next batch waiting behind these 17: a keyword gap analysis found real, unbuilt search demand (static screening tests at 2,400 searches a month, the single highest number found in that research), ready to turn into content once this batch is reviewed.
05 · Open questions and decisions

Everything waiting on an answer.

Every open item across the build, in one filterable list. Each one is tagged by who it is waiting on. Items already answered by ICM stay listed so nothing gets re-asked; the ones still open carry the answer we would give if we do not hear otherwise.

Answered  ICM gave a direct answer, may still need implementation
Awaiting ICM  needs a direct answer from ICM
Porter's call  options presented, waiting on Porter, not ICM
ItemAreaStatus
Deister brand hub, ten A-priority models, not one of the five locked brandsCatalogAwaiting ICM
HBT, a brand named in ICM's 7/30 force-ranked list but not seen anywhere else in the projectTemplatesAwaiting ICM
What "X" priority means on 8 catalog rows (proposed: parked, not built)CatalogAwaiting ICM
16 unrated catalog rows (proposed: treat as C priority)CatalogAwaiting ICM
Bundled model rows, one page or several per family (proposed: one page per family)CatalogAwaiting ICM
6 GOMACO models listed twice with conflicting priority (proposed: take the higher one)CatalogAwaiting ICM
2 Metso naming mismatches, built pages vs. list namesCatalogAwaiting ICM
McCloskey J40/J50 "v2": is the earlier non-V2 machine still sold and worth its own pageCatalogAwaiting ICM
Branch hours (answered: 7:00 AM to 5:00 PM, all 8 branches)TemplatesAnswered
Salt Lake City and Phoenix branch addresses (answered, corrected, deployed 7/31)TemplatesAnswered
Full per-branch service list (answered, table supplied, deployed 7/31)TemplatesAnswered
Careers link destination (answered 7/28: ICM's own Paylocity page, not Campbell Companies)TemplatesAnswered
Drop Utah / Intermountain West framing sitewide (answered, implemented across 20+ files)TemplatesAnswered
One phone number sitewide, branch pages excepted (answered, already correctly built)TemplatesAnswered
Which Metso models anchor the Equipment landing hero (copy fixed, model swap needs ICM's pick)TemplatesAwaiting ICM
Oroville "Get Directions" resolves to the old Compass Equipment Google listingTemplatesAwaiting ICM
How to surface past completed projects (case studies / gallery), no template slot yetTemplatesAwaiting ICM
Bring back a full catalog/filter UI on the Equipment for Rent pageTemplatesAwaiting ICM
Rental page brand filter may still list Lippmann; needs a live wp-admin checkTemplatesAwaiting ICM
Stats figures on the About page (58 technicians, 150 rental units, 15,000 part lines) need confirmingScopeAwaiting ICM
Photography / marketing-asset access for models not on the current live site (email sent 8/5)ScopeAwaiting ICM
CallRail regional call routing, raised as a possible scope additionScopeAwaiting ICM
Google Business Profile cleanup per location, flagged as slightly outside current scopeScopeAwaiting ICM
"Equipment ready to work" headline, Porter did not love it, 3 alternatives offeredTemplatesPorter's call
Branch hero map, static image vs. live embed, recommendation givenTemplatesPorter's call
Logo legibility fix, flagged, not yet implementedTemplatesPorter's call
The 17 Insights articles have not been packaged and sent to ICM for review at allContentAwaiting ICM
Eagle Iron Works and Deister show 0 live pages against earlier reports of Eagle Iron Works at 100%; source of the gap not yet foundCatalogAwaiting ICM
Formal written sign-off on the template package and catalog tracker, the Month 1 gate into full Build I scale-outCatalogPorter's call
06 · How this page stays current

Pulled from the build, not from memory.

The equipment and content numbers on this page came from a direct, read-only query against the WordPress database behind the review build at icmsolutionsut.wpenginepowered.com, not from a previously reported figure. That is deliberate, after finding the catalog tracker and an earlier conversation disagreed with each other and with the database. Refresh this habit each time this page updates: query first, report second.

Row-level detail · 06

Catalog Tracker

All 238 models with filters. Needs a regenerate from the verified numbers on this page; not yet done.